Founded by Rhyannon Smith, with a background in nutrition and health promotion ((BFNS (Dist.) with A Major in HP), she has spent her career in the not-for-profit sector, where she gained profound insight into the challenges many encounter in accessing healthy food.
Perplexed that a solution doesn’t exist to address the research-backed barriers to healthy eating, she is passionately committed to creating a social enterprise that directly addresses these challenges. Her goal is to ensure equitable access to nutritious food for all.